If you bought a brand-new car, would you also spend money on maintaining it? If you ask this question about your new website, the same logic applies.
Here are 4 specific reasons why website maintenance is important for your site.
1. Security
Maintaining a secure website is crucial to protecting your business and your customers’ data.
Did you know:1
An estimated 30,000 websites are hacked each day?
43% of cyber-attacks target small businesses?
Hackers and malicious actors are constantly evolving their techniques to exploit website vulnerabilities. Regular maintenance helps:
- Keep hackers out of your website
- Quickly detect if hackers have got in
- Remove malware if needed
Your site needs a monitored firewall, security code updates and regular malware monitoring.
2. Performance
A well-maintained website ensures optimal performance, providing visitors with a smooth and engaging user experience. It does this by keeping your site:
- Active and working
- Loading quickly
Did you know:
25% of visitors leave sites that take longer than 4 seconds to load?2
88% of potential customers won’t return to a website after a lousy experience?3
Hackers and malicious actors are constantly evolving their techniques to exploit website vulnerabilities. Regular maintenance helps:
- Keep hackers out of your website
- Quickly detect if hackers have got in
- Remove malware if needed
Your site needs a monitored firewall, security code updates and regular malware monitoring.
3. Content Updates
Regular website maintenance allows you to keep your content up-to-date and relevant. Outdated or incorrect information can confuse visitors and potentially harm your business’s credibility.
Did you know:
81% of people think less of a brand if its website is outdated?4
Most website care and maintenance plans include some time for updating content. And they are likely to offer discounted rates for more extensive updates.
By routinely reviewing and updating your content, you can provide accurate information to your audience and showcase that your business is active and engaged.
4. Backup & Recovery
Regular backups of your website’s data and files are like insurance for your house. You hope you will never need them, but they are lifesaving if you do.
Backups help you if your website files are damaged either due to:
- Human error
- Accident
- Malicious hackers
Did you know:1
On the same server your website lives on or an external server?
If your website gets hacked, your server may also be infected?
A recent backup ensures you can quickly restore your website to its previous state, minimising downtime and potential data loss.
Website Maintenance in a Nutshell
Maintaining your website is as essential as maintaining your car. Website maintenance:
- Helps protect your website against hackers
- Keeps your website working well
- Includes updating your content
- Has a backup plan (pun intended)
